PHILADELPHIA (CBS/CNN) -- Hasbro is dropping the honorific "mister" from the "Mr. Potato Head" brand, renaming the shapeshifting plastic spud to the gender-neutral "Potato Head." It's a notable ...

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR ...

receiving the Brand of the Year Award from World Branding Forum Chairman Richard Rowles (right) at Tower of London, United Kingdom MR.DIY wins World Branding Awards for seventh consecutive year ...

Regional home improvement retailer MR.DIY is once again the World Branding Award’s pick for the “Top Home Improvement Retail Brand Awards’ Regional Award Category”. The award recognizes MR ...

encapsulates the brand’s mission to cater to all family needs, both big and small, reinforcing MR.DIY is the go-to destination for home improvement. The event began with a media thanksgiving ...