Is Google’s MMM platform Meridian a gift to marketers or another dead end?
Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?
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The Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation
Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...
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Measurement Real Talk, With INCRMNTAL’s Maor Sadra
MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...
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Predictions 2025: The comeback of the marketing mix model
As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and ...
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Mmm, That Looks Yummy! the Colors We See Make a Difference in the Food We Eat
Mmm, That Looks Yummy ... States have used synthetic dyes in their products as part of their production and marketing efforts. Often, it's been in hopes of making a mass-produced food look ...
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Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver
Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...
Adswerve Kicks Off 2025 with Google Cloud Platform Consultancy Business Up 40% Year-Over-Year
DENVER, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced 40% year-over-year growth of its Google Cloud Platform (GCP) business and access to new ...