The short version goes like this: A marketing firm called Simon Marketing developed the Monopoly game for McDonald's, after having already helped promote Happy Meals and managing most of McDonald ...

McDonald’s U.S. chief marketing officer Morgan Flatley says that after she presented the results from those previous Famous Meals to her fellow marketing heads from around the world (she ...

The McDonald's Monopoly game is a sweepstakes advertising promotion that uses the theme of the popular board game Monopoly. There are several modern variations of the traditional Monopoly game ...

The interest in McDonald’s and the rigging of its Monopoly game took a back seat ... Jacobson oversaw production for Dittler’s client, Simon Marketing, and eventually, Simon hired him to ...

Katie Parker, Head of Marketing, Brand & Experience, McDonald’s, said: “The launch of our 13th McDonald’s Monopoly campaign has enabled us once again to offer our customers 4 ways to play & win but ...

Since 1987, McDonald’s customers had feverishly collected Monopoly game pieces attached to drink cups, french fry packets, and advertising inserts in magazines. By completing groups of ...

McDonald?s is further cementing its place in the mobile advertising industry with a campaign that not only educates consumers about the current Monopoly promotion but also lets them enter on the spot.

He gave the example of the McDonald’s Monopoly initiative, which ran for its 17 th year ... As well as in promotion, the company does this in its advertising. For example, earlier this year it ...

A lack of transparency and questionable prize value might be turning some people off McDonald’s Monopoly promotion, one marketing expert says. McDonald’s has been running the Monopoly game for ...

“I can confidently say the McDonald’s marketing team is firing on all cylinders,” he ... He gave the example of September’s “innovative” Monopoly initiative, which allowed customers to virtually peel ...