Econometrica publishes original articles in all branches of economics - theoretical and empirical, abstract and applied, providing wide-ranging coverage across the subject area. It promotes studies ...

In these economic times, it is essential to focus on customer retention. Why? Because customer retention is key to maximizing profits. Retaining customers costs less than acquiring new ones, and ...

Since the late 1970s, when American companies were fat and complacent, the focus of American business has been on the bottom line. Spurred on by activist shareholders, private-equity firms, and ...