How do you know you’ve reached that state? From Chapter 4 of my book, Mass Customization: An Enterprise-Wide Business Strategy, here are the attributes of a mass customizer that matter most ...

I have written about this in my recently published book, Mass Customization: An Enterprise-Wide Business Strategy, widely spoken about this, and, apply this principle with my clients as well.

(Sidebar to "Here's the Menu - How Do You Want Yours?" from the February 2007 issue of Automation World) The first use of the term “mass customizing” is generally credited to Stanley M. Davis in his ...

Davis in his book Future Perfect ... new technologies would make it cheaper to bring variety and some level of customization to mass-produced goods and services. It hasn’t been until now ...

A few weeks ago, I had a fascinating conversation with Joe Pine, author of the book Mass Customization (1993, Harvard Business School Press). It seems five years after the book was published, the ...

The term "mass customization" was born in 1987 in Stanley M. Davis' seminal book "Future Perfect." As Davis explained, before the Industrial Revolution business was confined to a localized market ...

Gilmore have defined as “the experience economy” (also the title of their 1999 book), which is the next step beyond mass customization. The experience economy replaces the service economy with ...

Mass customization is creating something for a larger audience but customizing it to suit individuals' needs or desires. At POMPOM, we're exploring the potential of mass customization and 3-D ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is ...

It was his first taste of "mass customization" — the tailoring of a product, en masse — and he was hooked. Before he knew it, LaValle, a New Jersey native who now lives in Orlando, Fla., ...

While the era of mass customization started ten years ago, momentum has reached a critical tipping point: many web-based customization start-ups have been founded in the past year that let you ...