I have written about this in my recently published book, Mass Customization: An Enterprise-Wide Business Strategy, widely spoken about this, and, apply this principle with my clients as well.

How do you know you’ve reached that state? From Chapter 4 of my book, Mass Customization: An Enterprise-Wide Business Strategy, here are the attributes of a mass customizer that matter most ...

The term "mass customization" was born in 1987 in Stanley M. Davis' seminal book "Future Perfect." As Davis explained, before the Industrial Revolution business was confined to a localized market ...

(Sidebar to "Here's the Menu - How Do You Want Yours?" from the February 2007 issue of Automation World) The first use of the term “mass customizing” is generally credited to Stanley M. Davis in his ...

A few weeks ago, I had a fascinating conversation with Joe Pine, author of the book Mass Customization (1993, Harvard Business School Press). It seems five years after the book was published, the ...

Gilmore have defined as “the experience economy” (also the title of their 1999 book), which is the next step beyond mass customization. The experience economy replaces the service economy with ...

Davis in his book Future Perfect ... new technologies would make it cheaper to bring variety and some level of customization to mass-produced goods and services. It hasn’t been until now ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is ...

Mass customization is creating something for a larger audience but customizing it to suit individuals' needs or desires. At POMPOM, we're exploring the potential of mass customization and 3-D ...

So what’s going to finally make customization a mass trend? Dropping the assumption that it has to be a trend and that everyone will do it. If you make bolts, people want standard items that ...

Adidas has partnered with the manufacturing company Carbon to create a sneaker with a 3D printed midsole: the FutureCraft 4D. Is this the future of footwear? Photo/Video: Jake Nicol/The Wall ...