The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

Cyprus welcomes a new player in the business consulting landscape with the launch of Market Inn Solutions, founded by Theodora Petrou, a UK-trained business and marketing strategist passionate about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chief marketing officers (CMOs) and marketing leaders are increasingly transcending ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated artificial intelligence and email marketing capabilities designed to ...

A smart approach to business development views the communications and events teams as launchpads for the firm's overall strategy. Thought leadership and networking are not ends in themselves. They ...

Forge ECI announced Thursday that it has selected Caitlin Hancock as its new president and CEO. “I’m beyond excited,” said ...

Priority Capital, a leading provider of equipment financing, working capital and franchise lending solutions, is proud to announce the appointment of Robyn Kennedy DeSocio, as Vice President of ...