Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

As someone who's navigated the crossroads of technology and marketing for over two decades, I've witnessed firsthand the seismic shifts in how brands connect with their audiences. My unique vantage ...

In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a "Large Marketing Model" capable of turning "trillions of data signals into predictive actionable intelligence ...