News

CND welcomed the donation, hailing the efforts of “thousands” of supporters who have made the concerns about the logo’s use “impossible for Unilever to ignore”. it claims “thousands” of people have ...
Unilever, the maker of brands including Lynx and Dove, have been accused of ... and natural looking images and logos”. Sarah Cardell, boss of the CMA, said: “So far, the evidence we’ve ...
Although priced in line with existing Lynx products, the range was designed to appear more premium and featured a ‘simple and stylish’ black design with a subtle version of the brand’s logo on pack, ...
Lynx also has a proud history of award-winning commercials which both entertain and surprise its consumers. The TVC continues this tradition,” Unilever said. Unilever also provided 10 examples ...
Unilever has launched a new application for its Lynx/Axe deodorant brand that collects communications, including images, between friends and creates an automatic stream. The Lynx Stream was launched ...
The competition watchdog is to launch a probe into consumer goods giant Unilever, to find out whether ... Today, it said the Marmite-to-Lynx giant has made a number of claims that “appear ...
Unilever, which makes Rexona, Dove, Axe and Lynx deodorants, dealt with this issue last year, he said. In its home and beauty care businesses, the company has also been trying to reduce its ...
Monique Rossi, general manager, Deodorants, Unilever UKI, says: “Innovation is vital when it comes to exciting shoppers and bringing new consumers into the personal care category. Lynx is a signpost ...
Lynx (Axe in the US) is capitalizing on the rise of dark humor with two new ads as part of its ‘The Power of a Fragrance’ campaign. The premise of both is seemingly straightforward: a funeral ...
Lynx had an image problem. Its audience had grown up and now it needed to grow up too. By introducing a new understated grooming range, Lynx Black, with a more mature proposition and approach, the ...
Unilever has launched an app to drive loyalty for its Lynx mens deodorant brand. The app, dubbed The Lynx Stream, encourages users to record their wild nights out using the real-time elements of ...
Sometime in 2010, a new fragrance of Axe/Lynx will be appearing on the shelves ... latest addition was for the most part created by a group of young people over a Unilever-funded long weekend in the ...