Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

Detroit rapper and influencer Dajua Blanding, known by her stage name Dank Demoss, is suing Lyft after a driver refused to ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...

Wired reported last week that Lyft would be replacing its trademark fuzzy mustaches - which drivers place on their cars' front grill to indicate that they're a Lyft driver - with a less-cuddly ...

Lyft drivers used to have a pink mustache affixed to the front of their car and fist-bumped their passengers (though they don't do either of those things anymore). Uber acquired a take-no ...