While not objecting to the movie itself, some parents claim that some of the movie’s commercial tie-ins with IHOP, Mazda and other companies ignore the Lorax’s essential green message.

And Comcast. And IHOP. The Campaign for a Commercial-Free Childhood has taken the studio to task for its dozens of Lorax tie-ins, labeling the promotions "cynical and hypocritical." The ...

Here is another thing — five, actually — IHOP wants you to put in your mouth: a series of dishes forcefully-inspired by the animated film The Lorax. If you're reading this and thinking that ...

IHOP, and Mazda. Of all those 70 partners, the Mazda campaign has become a lightning rod for Lorax controversy, primarily because of a commercial where it calls the 2013 Mazda CX-5–an efficient ...

The IHOP Lorax promotion, for example ... programmers to announce when a children’s show is about to break for a commercial. But determining just what content is an ad is much harder online ...

Every so often, a commercial comes along to remind you why the rest of society hates ad copywriters and advertising executives.Such a commercial rolled onto TV screens this week, featuring The ...

Universal was able to pull off its $70.2 million box-office shocker with "The Lorax" thanks to muscular ... The broad-based lineup included Whole Foods IHOP, HP and Mazda as well as the ...

The Campaign for a Commercial-Free Childhood ... Some of the 70+ movie tie-ins include Lorax-themed Seventh Generation household products and diapers; IHOP kids’ menu items; online games ...

Or for that matter, IHOP, now featuring Truffula chip pancakes? Or Hewlett-Packard, which promises to teach you how to “print like the Lorax,” which I’m guessing is double-sided? This isn ...

Stop by IHOP and pick up a tree seed card for free ... Plant your tree wherever you’d like and then mark it on our Dr. Seuss' The Lorax interactive map to share your tree with the world.

While not objecting to the movie itself, some parents claim that some of the movie’s commercial tie-ins with IHOP, Mazda and other companies ignore the Lorax’s essential green message.