A logo is often seen as a constant: a solid and immutable representation of a brand's identity (see how to design a logo). But what about brands whose identity is all about creativity of all kinds?

ideas ranged from major design names, like Alan Kitching, to the north London bakery that one design director walked past every day. Yasar Halim’s reimagined W+K London logo Thursby-Pelham says people ...

David Samuel tube suit. As A Logo for London proves, there aren’t many pieces of graphic designs that can elicit quite such a heartfelt, emotional response as the London roundel. 1953 Coronation map ...

Words like "dynamic," "modern" and "inclusive" have been used by the head of the International Olympic Committee, and organizers of the London Games to describe the ideas behind the branding logo.

The new logo for the Museum of London featuring ... canvas that could mirror the influences, identities, ideas or events shaping London." The designers said they recruited someone from each ...

Controversy has surrounded London's 2012 Olympic brand since its high-profile launch earlier this week. The jagged logo has attracted widespread criticism, with 50,000 people signing an online ...