Specifically, the future of logo design ... the name of the company. These are often stylized—think the A for Airbnb, for example. Stylization is seeing a resurgence in design trends, and ...

Logos are odd things – they’re almost never the reason consumers choose a product, but almost always key to identifying a company or product. Consumer relationships with logos can be a lot ...

Companies from Starbucks to Disney have been involved in lawsuits over allegedly stolen logos. Visit Business Insider's homepage for more stories. Logo design is tricky — just ask Sears.

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

Great logos help ... logo to the business, product or service it represents. If you have a creative flair and artistic abilities, you can put them to good use by starting a logo design service.

Pepsi unveiled a new logo ... like the design used from 1987-1997. "We couldn't ignore that kind of insight," he said. "Instead of rejecting it, we decided to embrace it." The company's press ...

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.