As Melissa Jackson Parsey, global managing director, brand design at R/GA says ... It needs to evolve beyond static logos and consistent palettes to encompass voice, motion, and immersive ...

In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, bringing together more than 50 Amazon sub-brands across categories like ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it.