(Even better, Lam rewrote the brand's "Live Life ... representatives from Loblaw have approached him regarding the items, saying that the reworked logo is too close to their own.

Loblaw Companies Ltd. is the parent company of nearly two-dozen store brands spread across food, pharmacies, fashion, beauty and financial services. The company says it operates over 2,400 stores ...

Loyal customers tend to perceive themselves as part of a brand’s community — in this case, loyal Loblaws customers may feel themselves a part of the “Loblaws community.” This sense of ...