The badge in question is the iconic ‘smiley’ crest which first featured ... Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers when it came ...

such as Arsenal and Manchester United. Inspired by Leed's famous 1974 shirt, the 24/25 yellow-away jersey prominently displays the iconic smiley badge used at the time. Aaron Duckmanton, Leeds ...

“We’re encouraging fans to come and add their own promotion message to our ‘wall of support’ across the weekend and to snap a selfie under our massive Leeds United ‘smiley’ badge.” ...

It is not a surprise that Leeds United are changing crests ... monogram and then Paul Trevillion’s glorious egg yolk smiley badge. Since then we’ve had footballs, peacocks, white roses ...

The so-called "smiley" crest first appeared in ... "In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback ...

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Contrary to most English clubs, Leeds United ... badges over the years is the absolute lack of continuity: peacocks, owls, the white rose and nothing more creative than the timeless Smiley.

Leeds United Football Club were officially formed in 1919 ... In 1973, they adopted the unusual and iconic “smiley” badge, made of stylized “L” and “U” letters. Since the 1980s the crest has ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...