The badge in question is the iconic ‘smiley’ crest which first featured ... Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers when it came ...

“We’re encouraging fans to come and add their own promotion message to our ‘wall of support’ across the weekend and to snap a selfie under our massive Leeds United ‘smiley’ badge.” ...

such as Arsenal and Manchester United. Inspired by Leed's famous 1974 shirt, the 24/25 yellow-away jersey prominently displays the iconic smiley badge used at the time. Aaron Duckmanton, Leeds ...

It is not a surprise that Leeds United are changing crests ... monogram and then Paul Trevillion’s glorious egg yolk smiley badge. Since then we’ve had footballs, peacocks, white roses ...

Trinity Leeds shopping centre has emblazoned a 306-square-metre LUFC ‘smiley’ club badge on the shopping centre’s glass dome roof to celebrate Leeds United winning the Championship title. The huge ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Contrary to most English clubs, Leeds United ... badges over the years is the absolute lack of continuity: peacocks, owls, the white rose and nothing more creative than the timeless Smiley.

The so-called "smiley" crest first appeared in ... "In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback ...