These days, Kraft Heinz Co. says it produces more than 1 million boxes a day. “For over 85 years, Kraft Mac & Cheese has been there through through every stage of our fans’ lives," said ...

Kraft is dropping the "roni" from the name of its macaroni and cheese product, the company announced Wednesday. The box will now say "Kraft Mac & Cheese," and it will have a more streamlined look.

Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday. Consumers can say goodbye to the (already somewhat ...

The company announced Wednesday that the new name will be Kraft Mac & Cheese, marking part of its rebranding that includes an updated design to the iconic box and a fresh noodle smile. Stream NBC ...

The box’s graphic of a noodle-shaped smile, which is featured at the center of the packaging, will also have a drip of cheese coming off of it. Recommended Kraft removes 'send noods' mac and ...

Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.