This week, Kodak also launched a new logo based on the brand’s first official symbol: a red ‘K’ against a yellow background, which was designed by Paul J Oestreich in 1971. The logo was in use for 35 ...

Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. The logo is part of a wider identity ...

Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the “iconic” Kodak K first introduced in 1971. New York-based studio Work-Order has designed ...

Even if it succeeds, it seems unlikely to ever again resemble what its red-on-yellow K logo long stood ... Founded by Eastman in 1880, Kodak marketed the world's first flexible roll film in ...

The logo change, designed to reflect ... said they were "waiting for guidelines in this matter". Kodak developed the world's first digital camera prototype that was used by NASA in 1975.

Strickland got his first job at Kodak in the 1970s, working all the way up to the position of vice president of digital imaging. “I joined as an entry-level engineer and I was assigned to the ...

Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the “iconic” Kodak K first introduced in 1971. New York-based studio Work-Order has designed ...