And that's how you make a proper Jim Beam Black Old Fashioned, but like Beam's master distiller, Fred Noe says, drink it or mix it any damned way you please. Cheers. Jim Beam plans to ramp up ...

Jim Beam has partnered with acclaimed actor, writer, and producer Keegan-Michael Key to bring joy to downhearted football fans this season. The "7 Stages of Defeat" care package is designed to ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Jim Beam plans to ramp up bourbon production at its largest Kentucky distillery to meet growing global demand in a more than $400 million expansion to be powered by renewable energy. The project ...

Jim Beam is one of the best-selling bourbons in the world. But Jim Beam the brand is no monolith. The whiskey company is more than its powerhouse bottle of sweet Kentucky straight bourbon that ...

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to 2023, according to a report from The Spirits Business. But the brand ...

The barrels for this initial release of the new Jim Beam Black, however, were separated out to age further before the market weakened, and Noe credits his son and eighth-generation master ...

It really has been fascinating, watching the bourbon and rye whiskey lineup of Jim Beam be revamped in the last few years, at least when it comes to the subject of age statements. Only a few years ...