JCPenney's latest brand campaign for their plus-size clothing line, "Here I Am," features this gorgeous, captivating commercial starring a bunch of hotties looking amazing and selling me all the ...

And JCPenney also is spiffing up the presentation ... were more likely than other age groups to say “brands design plus-size clothing as an afterthought.” These findings may help explain ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create ... Even though fashion retail as a whole has had a mixed record when it comes to providing stylish clothing ...

JCPenney is partnering with model and entrepreneur Ashley Graham on a namesake, plus-size collection launching this fall, according to a press release last week. The line is meant to reflect ...

Michelle Wlazlo, brand chief executive officer of JCPenney ... as swimwear and dresses, she said. There was also a denim line with Marina Rinaldi, the upscale plus-size collection and retailer ...

Now, to further her trailblazing ways, she's launching her first plus-size clothing collection at JCPenney. To celebrate the momentous occasion, she hosted a series of outdoor fashion shows in ...

JCPenney is the first and only national retailer to feature Tipton`s designs. "Since plus-size clothing is one of the fastest growing segments in retailing today, it is important to offer the ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first ...