Iterable launches AI query summary powered by Amazon Bedrock to simplify segmentation and boost campaign performance for marketers.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are ...

Where can you find new opportunities to grow revenues? Value-based segmentation focuses on understanding buyer motivations, enabling CMOs to reposition their portfolios for higher returns.

She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with ...