ITV has announced it is scrapping the ITV Hub platform as bosses launch a new streaming service ITVX. The new platform will replace the Hub and provide a new home for all of ITV's content.

The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free ...

ITV has announced plans to scrap online service ITV Hub to make way for a new streaming platform, ITVX. ITV managing director for media and entertainment Kevin Lygo confirmed the launch date on ...

The streaming app ITV Hub will be scrapped and replaced with ITVX, bosses have said. Previously, ITV Hub was the home of all ITV content, including box sets and catch-up, that users could watch ...

WONDERING what ITVX is all about and what happened to ITV Hub? We've got all the answers. Here's a quick guide to the new ITV streaming service, as well as how much it's going to cost you.

This represents an increase of 138% compared to the same period in 2021 when ITV Hub — ITV’s former VOD imprint, which was more of a catch-up service — drew just 28 million streams.