you have achieved the nirvana known as “product-market fit.” Most startups fail because they burn through cash without first carefully considering or planning for the moment when customers ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s ...

Many smaller companies with limited financial resources must think of creative, low cost methods of marketing their product. How to Find the Serial Number on a HP Pavilion. HP Pavilions ship with ...

That was the message at the 2025 Technical.ly Builders Conference panel on “Early Stage Sales & Marketing: Finding Product-Market Fit,” where Parity founder Bree Jones and product strategist Lindsay ...

Mahesh Chayel, a product management lead at Meta, told BI the three steps founders need to take to sell their AI vision.

being able to successfully develop and bring new products to market is an important capability. Once you’ve decided to develop a new product, you will need to begin thinking about your go-to-market ...

Traditional research methods can only go so far; to stay ahead, you need to know—quickly and definitively—whether an idea ...

If an influencer they trust recommends a product or service, consumers are more likely to follow their advice and give the brand a try. Influencers can help businesses grow when they’re incorporated ...

With the baby product industry projected to generate $66.8 billion in global sales by 2017 -- up from $47.7 billion in 2012 -- now is the perfect time to get your creation into people's homes.