The something-from-nothing strategy approach is near and dear to my heart because I have needed it in multiple personal ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Q. What is a strategic plan, and why do I need one for my business? ACE advises: I tell all of my consulting clients that they need a strategic plan. Creating implementing and maintaining a good plan ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

The weakness is that the so-called HTW is in fact a list of initiatives, one that doesn’t pass the key test of strategy.

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations ...

Current political and economic issues succinctly explained. The United States is living through the most intense period of geopolitical competition since the end of the Cold War, and its strategic ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...