On Wednesday, Snapchat launched Custom Landmarkers, an update that will allow marketers and creators to develop custom location-based augmented reality (AR) experiences for locations they care most ...

As technology becomes an increasingly important part of life for people across the spectrum of age, a new mobile application being developed by researchers at the University of Wisconsin-Madison aims ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

This VIP invites students from a range of disciplines (computer science, digital media, history, art, design, and more) to collaboratively develop a mobile augmented reality (AR) experience that ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular apps. These apps allow users to see how furniture would look in ...

A court ruling in the United States has been hailed as a victory for developers making augmented reality games, deeming it impossible to enforce restrictions on AR and location-based titles. The case ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today announced that it has acquired the web-based AR development platform 8th Wall Inc.