Millennium Hotels and Resorts has brought its charming blend of Singaporean warmth and efficiency to its overseas outposts ...

Photo Caption: Fairmont Austin Hotel. Source: Accpr/Drew DeGennaro ... Updating the century-old, U.S.-born brand's positioning to adapt to the current era is key task for the management team ...

That’s why it is important to be strategic about positioning and make sure your brand appeals to the right ... try following someone else’s road map because they're already established with ...

The me and all hotels brand combines outstanding guest satisfaction with a conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated ...

Capella Hotels, the Singapore-based group, may be solving luxury hospitality’s toughest equation: maintaining intimacy while ...

Park Hospitality, parent company of Park Plaza and Park Inn hotels in North America and Asia Pacific, today announced newly defined strategic positioning statements, clarifying each of its brands ...

Corporations may be in a bigger-is-better era of mergers and acquisitions, but for the world’s largest hotel company, that also means figuring out how to create distinct personalities for each ...

Will Cadillac’s new brand positioning be successful ... A luxury apartment, a luxury vacation, a luxury hotel, a luxury car must first be of the highest perceived quality.

Builds on strategic collaboration with German Lindner Hotel Group, with plans to increase footprint of fast-growing upscale brand me and all hotels as part of Hyatt’s lifestyle portfolio me and ...