Burger King made history by introducing the entirely plant-based Impossible ... fact that it is still cooked on the same grill as meat patties. The first Burger King logo was a simple half sun. This ...

Burger King's current logo has remained the same since its introduction ... sales began to rise, History of Branding reported. In 1979, former McDonald's executive Donald N. Smith introduced ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King has been working to revitalize its brand over the past few years, redesigning everything from its logo to its packaging. The next step: remodeling restaurants. Customers entering ...