Pricing is one of "the 4 p's" of the marketing mix, but it's so important to the growth and success of your small business that it rightfully deserves a capital P as you study your options.

Pricing strategies largely depend on what you're ... For example, cost-plus or high-low pricing models are most appropriate for retail or product-based businesses, while project-based pricing ...

price it high. The sales volume will be low as the market will consist of early adopters, and they are few, and the company will need every dime of profit it can get!

When a company introduces a new product, the marketing manager has to decide how to position the product in the marketplace and which pricing strategy to use. The choice depends on many factors ...

Image source: Getty Images. The buy low, sell high strategy is an old adage for purchasing an asset (like a stock) at a relatively low price and selling it down the line when the price has increased.

Panelists discuss how biosimilar manufacturers offer both high-wholesale ... their experiences with low-WAC options on formularies, defining private label agreements as strategies to improve ...

In reality, it's a lot easier said than done. Buy low, sell high is a strategy where you buy stocks or securities at a low price and sell them at a higher price. This strategy can be difficult as ...