HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Discovery announced during a media presentation in New York City on ... series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem ...

HBO Max is the new, old name for streaming service Warner ... Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News ...

The new name — and another new logo — will be in effect sometime ... and the return to the HBO Max brand was made in response to strategies by more prodigious streamers like Netflix and ...

For HBO Max Content Chairman Casey Bloys ... The name change also came with a new logo that includes HBO and replaces the bright royal blue of the previous design with a subtle golden or silver ...

HBO Max coming this summer. Same app, new-ish name.” This semi-rebranding ... you’ll see “HBO GO” logo hiding behind some boxes. “The powerful growth we have seen in our global streaming ...