Then he added a question mark. And for the next two decades, the Got Milk? campaign—and its slogan—became as ubiquitous as Nike’s declaration that athletes “Just Do It.” As recognizable ...

That hunch led to one of the most iconic ad campaigns of all time. The Simpsons in the Got Milk? campaign, 1996. [Photo: courtesy of America’s Milk Processors] A perfect encapsulation of the ...

The original “Got Milk?” campaign, on the other hand, was conceived to depict people eating dry or sticky desserts without any milk to wash them down. Over the course of its roughly 20-year ...

There are several ad slogans that seem to live rent-free in Americans' brains: "Just do it," "I'm lovin' it," or "You're in ...

LOS ANGELES (CN) - California claims the Texas Sticker Company swiped its "Got Milk?" trademark to make "Got Breastmilk?" stickers, which the for-profit company offers in interstate commerce. The ...

But it turns out that although the “Got Milk?” ads were a genuine cultural touchstone, the campaign was not successful at actually selling the American people on a product, Wilcox notes.

campaign. Pros Tony Hawk and Bob Burnquist ... He's holding the skateboard bearing his award-winning design - a "Got Milk?" logo on a field of sky blue with eight, four-pointed stars and a planet ...