Warc1y
The 2024 Consumer Trends Report
WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers ...
Consumer Sentiment: What It Is and Why It Matters
Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also ...
How Companies Can Use Social Commerce Data To Inform Brand Strategies
"Social commerce" is more than just a trendy buzzword nowadays; it’s a tool brands can use to deepen their connection with ...
Morningstar7d
Numerator and Kantar Worldpanel Combine to Form New Global Consumer Data Company
The majority of the top 100 global FMCG manufacturers and retailers already utilize Numerator and/or Worldpanel for consumer behavior data. The new company will provide verified first-party ...
Business Wire15d
NIQ and Consumer Technology Association Release 2025 Global Tech & Durables Outlook: Navigating a Year of Recovery and Intentional Spending
Regional Insights and Predictions Outlook for 2025 NIQ’s data signals ... of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two ...
Business Wire13d
NIQ and OpenBrand Announce Strategic Collaboration to Revolutionize Market Intelligence for the Global Consumer Electronics Industry
By combining their unparalleled data ... complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry ...