In general, brand-name products are better than generic products. Or at least their marketing is. This concept isn't really disputed because if generic vs. brand-name items were priced the same ...

An icon in the shape of a lightning ... for example. "The "generic" apparel label is applied to over 65,000 products on Amazon Fashion and is, therefore, the most-listed "brand," Coresight ...

You’ve probably had the common experience of being out shopping and suddenly having to decide between a brand name and a generic alternative. If you frequently find yourself reaching for the ...

People often buy brand-name products over their generic alternatives for fairly obvious reasons. They may trust high-end brands more, or feel that using them conveys to others a sense of their ...