Last week, Gap had posted a new logo on their website and you said you hated it. In a press release posted last night, Gap president Marka Hansen, admitted that the company "did not go about this ...

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After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned.

No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how ...

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue ...

When Gap introduced — then quickly retracted — a widely rejected new logo in late 2010, it gave us all a lesson in the high cost of undervaluing how customers feel about brand identities.

Kanye West’s new logo bridges the gap between two iconic brands. The rapper’s company recently filed to trademark the official logo for his upcoming Yeezy x Gap fashion line, as first reported ...

We want to bridge divides to reach everyone. After keeping the same iconic logo for 20 years, Gap decided the time had come for change. Contemporary? Sure. It's a nice round font – Helvetica ...