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After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned.

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue ...

The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it. And quickly ...

Kanye West’s new logo bridges the gap between two iconic brands. The rapper’s company recently filed to trademark the official logo for his upcoming Yeezy x Gap fashion line, as first reported ...

If you're retail giant GAP, changing that signature look is worth ... plans to roll out the new logo further now appear to be in flux.

Gap’s new collection of patchwork basics pays homage to the brand’s iconic logo. Made up of crew necks sweatshirts, hoodies, tees, caps and bags, each garment highlights different iterations of its ...