For Boyd, it’s simpler still. To be effective, funny ads should be “brash and witty and make people laugh.” So, there you have it. Make mine a pint of John Smith’s.

There are ads that try to be funny but are not ... I don't know. All sorts? Still, just because humor is somewhat ineffable doesn't mean there aren't things to learn about it.

"Funny ads drive other great advertising attributes ... But even if his conclusions don't tell the whole story, advertisers might still want to think twice before putting the method in front ...

There’s a reason you can still recall that absurd ad from 15 years ... revealed that 72% of millennials and Gen Zers enjoy funny ads more than any other type of content, and were more likely ...

"I think most of the ads will be more lighthearted and funny. A lot of the advertisers ... huge female audience," Poggi said. "Yet, the ads still are heavily skewed male, both in the context ...

PC theme, but they are still funny. Plus, no one has shouted us down ... The iOS 18 and MacOS Sequoia feature can remove most ads, video players, or distracting elements from a webpage in Safari ...

Ahem. Just in case you’re taking Sean Brierley’s critique of “why funny ads don’t work” too seriously (MW September 6). Here’s a list of great case histories that used humour to hit their mark and who ...

which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession." Funny ads were 47% more appealing to consumers than pre-recession ads (2006-2007) ...

The poll asks: "Can a funny Arnold Schwarzenegger ad sell more electric cars?" That assumes, of course, that it gets wide enough distribution to make an impact. Still, a positive reception could ...

Selling beer is a funny business ... the old tricks still apply. Who on earth can get an emotional buy-in to “drinkability”? Emotional ad placements are a different beast–you don’t ...

Consumers also said that funny ads are significantly more memorable to them than those that leverage products (42 percent), celebrities (38 percent), or simply the brand itself (37 percent).

If you haven’t seen it, it was part of a series of ads featuring a young Woods entitled “Golf’s Not Hard.” During the ads, like the one you’ll see below, Tiger acts like golf isn’t ...