For Boyd, it’s simpler still. To be effective, funny ads should be “brash and witty and make people laugh.” So, there you have it. Make mine a pint of John Smith’s.

There’s a reason you can still recall that absurd ad from 15 years ... revealed that 72% of millennials and Gen Zers enjoy funny ads more than any other type of content, and were more likely ...

"Funny ads drive other great advertising attributes ... But even if his conclusions don't tell the whole story, advertisers might still want to think twice before putting the method in front ...

"I think most of the ads will be more lighthearted and funny. A lot of the advertisers ... huge female audience," Poggi said. "Yet, the ads still are heavily skewed male, both in the context ...

Ahem. Just in case you’re taking Sean Brierley’s critique of “why funny ads don’t work” too seriously (MW September 6). Here’s a list of great case histories that used humour to hit their mark and who ...

Starting this week, an eyebrow-raising ad campaign ... periods is still often considered a gross-out, the California Milk Processor Board is betting you’ll chuckle at a “funny, good-natured ...

Remember when Old Spice was king? Isaiah Mustafa’s baritone bravado and charm in the “Man Your Man Could Smell Like” ad generated hundreds of millions of views and become a cultural ...

Consumers also said that funny ads are significantly more memorable to them than those that leverage products (42 percent), celebrities (38 percent), or simply the brand itself (37 percent).