Forbes contributors publish independent expert analyses and insights. Will golfers be keen on an innovative DIY approach that simplifies the process of installing new grips for their clubs?

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond ...

The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new raised traction pattern, it provides excellent traction too. The Deep Dive: Golf Pride makes some ...

Golfers tend to have a thing for nostalgia. Golf Pride is playing to that emotion by bringing back its iconic Green Victory and Victory Cord grips for a limited time. On the surface, the Victory ...

Golf Pride, the game’s top grip manufacturer, has a new answer for those seeking consistent hand placement, which is Job No. 1 in the swing. The company’s newly debuted Align Max grip is the ...