Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack.

As much as stunt can seem like a dirty word, marketing through stand-out events has never been so maverick. Whether you call it event marketing, experiential marketing, live marketing ...

There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing ...

Whether in-person, virtual, or hybrid, events continued a significant post-pandemic recovery and firmly established their status as a vital part of the marketing jigsaw. It’s easy to see why. Brands ...

Disney Entertainment Television marketing president Shannon Ryan has been selected as the inaugural recipient of the Variety Entertainment Marketing Icon Award, to be presented April 24 as part of ...

The newly-named Event & Venue Marketing Conference (EVMC) will next be held in Denver from June 5-7, 2024. By Dave Brooks On the final day of the 2023 Event & Arena Marketing Conference on Friday ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

The event will take place April 24 in Los Angeles. Disney Entertainment Television marketing president Shannon Ryan will receive Variety’s inaugural Entertainment Marketing Icon Award in honor ...

The events sector saw a strong +12.3% growth in budgets – a clear sign that face-to-face experiences are back in a big way. This shift highlights a smart move for businesses: investing in live ...