Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack.

Designed to recognise excellence in event marketing across the North Asia region, the awards saw plenty of excited industry professionals gather at Hotel ICON on 27 July to see if their companies ...

Entertainment marketing icon Rembrandt Flores opened up about his ... and countless other industry-leading events, Flores initially found himself venturing into public relations, with his agency ...

There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing ...

alongside wider marketing communications activity, helped to generate the highest record of event attendance in more than 20 years. Joanne Painter, Group Managing Director at ICON, said the team ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control.