With a little inspiration from drum cymbals, the revamped Earthwood Bell Bronze strings boasts a richer low-end that promises ...

The Earthwood Bell Bronze acoustic strings are made from an all-new proprietary alloy that offers “bold, rich, full-bodied ...

Ernie Ball has unveiled its latest signature electric guitar string set, and has been developed with and for the blues-pop superstar John Mayer that is a first for the brand, arriving in a custom ...

After releasing its first new-gauge guitar strings in over a decade with last year's Ultra and Burly Slinkys, and then Primo, Mega and Mammoth Slinkys, Ernie Ball is wasting no time in offering even ...

Forbes contributors publish independent expert analyses and insights. I write about music, and why you buy the tunes you do. If you’ve ever played guitar, you’ve probably seen a pack of Ernie ...

Ernie Ball, a pioneer maker of rock ‘n’ roll guitar strings used by legions of artists, including the Rolling Stones and Merle Travis, has died. He was 74. Ball died Thursday at his home in ...

The folks at the Ernie Ball company, which produces 200,000 strings daily, and has sold over 2 billion of them, has come up with a solution, in what it calls the world's first break-resistant string.

To spread the word about its new Paradigm guitar strings, manufacturer Ernie Ball — which introduced its Slinky strings in 1062 — has invited rockers like Dream Theater's John Petrucci, ...

One example you can follow is Ernie Ball Strings and Ernie Ball Music Man, a third-generation, family-owned company that makes guitar strings and accessories and guitars and pedals, respectively.