In order to develop long-term engagement, especially during a crisis, educational marketing touch points are ... Don't be afraid to mix up your mediums. Some customers may prefer to self-educate ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Marketing mix modeling inherently cannot provide the same level of ... That transparency goes hand-in-hand with education around different service providers and not only their competencies around ...

The University of California, Davis, Office of Strategic Communications and UC Davis Health Public Affairs and Marketing received 24 awards in a national competition for educational advertising and ...

SALISBURY — The Rowan-Cabarrus Community College Marketing and Communications team has once again achieved national recognition by winning six awards in the 39th Annual Educational Advertising ...