The U.S. Department of Justice is asking a federal judge to force Google to divest two key parts of its adtech business-its AdX digital advertising exchange and its ad delivery system DoubleClick for ...

The U.S. Department of Justice (DOJ), on Monday, sought to break up Google’s advertising technology business after a federal judge found that the search giant had illegal monopolies across two markets ...

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the tech giant illegally acquired and maintained a monopoly in the ad ...

The Department of Justice formally asked a federal judge to break up Google’s ad-tech empire Friday after an April court ...

The U.S. Department of Justice said Google should divest two of its ad products after a ruling said it illegally acquired and kept a monopoly in the tech advertising sector.

See click and double tap. (2) (DoubleClick Inc., New York) A Web ad serving company that began in 1996. DoubleClick is perhaps the most widely known organization that delivers Web advertising.

The Department of Justice (DOJ) in the US wants Google to sell two of its advertising products, AdX, an ad exchange, and ...

US DOJ urges court to break up Google’s ad tech business, citing illegal monopoly in ad server and exchange markets.

The US Department of Justice has told Google to divest its AdX and DoubleClick for Publishers products in a move to restore ...

Google holds an ad monopoly, the US government seeks to break it up. Google argues such a split is impossible and unjustified ...

The advertising industry has historically been relying on click-through rates to evaluate the success of campaigns. However, recent research stresses that for most display ad campaigns, the ...