Everleigh reveals the secret powers of her new Blume Doll�watch the magic happen!

Most people remember playing with toys when they were kids. There are memories of brightly colored blocks being stacked, toy ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Motherhood is a demanding long-term role characterized by having someone almost entirely dependent on you. As these changes ...

Walmart just dropped its 2024 top toy list. Our shopping experts rounded up our 15 favorite picks, including several Good ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Rapper T.I. and wife Tiny begin third infringement trial against L.O.L. Surprise! O.M.G. doll maker after prior mistrial and ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

This is a four-in-one Bluey playset from Moose Toys. It’s a plane that opens to reveal a hotel and a beach, and the nose of ...

ROCHESTER, N.Y. (AP) — The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...