and it's a branded advertising game for Dentyne Ice and Dentyne Fire chewing gum. Sounds like a stretch, right? The game is a simple one that won't take you too long to master (or get bored, for that ...

Latest information shows Big Red with more than 7 percent share of all gum unit sales, and regular Dentyne and sugar-free ... build a new stadium next to the Fire at The 78? Don’t count it ...

Practice Safe Breath" are placed on all single packs of Dentyne gum products, which includes Dentyne Fire, Dentyne Ice and Dentyne Pure. Once users scan the Microsoft Tags, they are taken to a landing ...

Mondelez International Inc. announced Monday it has agreed to sell its gum business, including brands such as Trident and Dentyne ... of our police and fire. We'd like to work with the new ...

BORED subway riders and air travelers in major American cities might have noticed — right around the time they were itching to get back on an Internet connection — a series of ads encouraging ...