During the past two years Ahava has spent about $20 million on advertising ... water at its Dead Sea factory and says it employs minimally invasive techniques to harvest the mud and minerals ...

People visit the Dead Sea for its mineral-rich mud and water. The mud is good for the skin, helping with psoriasis and atopic ...

The part of the lake dotted with Israeli hotel resorts, a popular spot for tourists to float in Dead Sea water and lather the lake's mineral-rich mud on their skin, is actually an artificial ...

During the past two years Ahava has spent about $20 million on advertising ... water at its Dead Sea factory and says it employs minimally invasive techniques to harvest the mud and minerals ...

An Israeli visitor at a Dead Sea hotel resort poses with mineral-rich Dead Sea mud lathered on her skin on Nov. 10. Ofir Berman for NPR But today the Dead Sea is dying, and its banks are collapsing.