Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Federal agencies invest billions of IT dollars annually to deliver services more effectively and securely. However, many face a common stumbling block: How to overcome obstacles that hinder ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...

At the recent Dreamforce 2024 event, Salesforce CEO Marc Benioff focused on introducing Agentforce, a suite of autonomous AI agents designed to carry out data-driven actions across crucial business ...