Cracker Barrel's logo is warm and welcoming. Its mellow tones of dark brown and soft gold set the mood of hospitable service the restaurant strives for. But where did the logo originate?

Hundreds of social media users were fooled this week by false claims that Cracker Barrel’s logo — which features ... voices decrying the Southern restaurant chain’s rustic brand, saying ...

This is a baseless rumor. The barrel depicted in the logo were for storing soda crackers sold in general stores. That’s the origin of the name. Cracker Barrel said the curve in its logo is a ...