The commercial weaves Lauper’s story with those ... RELATED: Novartis bolsters its home-turf advantage in psoriasis with Cosentyx DTC push The new work is part of Novartis’ “See Me ...

Novartis is using familiar faces—real patients from its Cosentyx TV commercials—to thank healthcare workers and promise support for patients. It’s a shift away from product-centered TV ads ...