In french, "Eau" translates to water, while "toilette" refers to the bathroom or the act of washing one's self. "Eau de toilette" is ... store your fragrances in a cool, dark place.

To maximize the shelf life of either an eau de parfum or an eau de toilette, Slatkin recommended keeping it in a cool, dry, and dark location. Beware of excessive light, variations in temperature ...

Choose eau de toilette for occasions when you want your fragrance to make more of a statement and last longer without reapplication. Davidoff Cool Water is a great example of this — perfect for ...